Chapter 2
আমরা যারাই বিজনেস পেইজ চালাচ্ছি, তারা সময় নষ্ট না করে, ব্যবসায়ের নামে ডোমেইন ও হোষ্টিং নেয়া দরকার। আধুনিক এই সময়ে, ওয়েব সাইট আর দূরের বাতিঘর নয়। খুবই অল্প মূল্যে সহজেই ডোমেইন নেয়া যায়। আর ৫/৬ হাজারের মাঝেই আপনার ওয়েবসাইটের সেট আপ হয়ে যাবে।
আজকে আমরা আলোচনা করবো ফেইসবুকে ব্যবসায়ীক পেইজ খোলা নিয়ে।
ফেইসবুক আইডি খুলেই যারা পেইজ করবেন ভাবছেন, তারা ভুল ভাবছেন। আগে সময় দিন, শিখুন, বুঝুন, ভাবুন, তারপরে পেইজের ব্যাপারে পদক্ষেপ নিন।
যাদের সময়ে দেয়া ও শেখা হয়ে গেছে, তাদের জন্য পেইজ খুলার প্রাইমারী দিক গুলো আজ আলোকপাত করবো।
০১. নাম
প্রথমের নামের ব্যাপারে, টিপসটি স্মরণ করুন। পেইজের নামের আগে ডোমেইনের নাম ঠিক করুন। সেই নামে পেইজের নামকরণ করুন।
নাম নির্ধারণ করতে নিম্নোক্ত বিষয় বিবেচনা করুন।
◼ নামটি ছোট ও অর্থবহ হতে হবে
◼ আপনার ব্যবসায়কে উপস্থাপনা করবে এমন নাম নির্বাচন করুন
◼ নামটি শ্রুতিমধুর ও সহজ উচ্চারণ যোগ্য হতে হবে
◼ আপনার প্রোফাইলের নামের সাথে পেইজের নামটি যেন কপি পেষ্ট না হয়
◼ নামটি ইংরেজীতে হতে হবে
২. লোগো:
লোগো আপনার ব্যবসায়ের পরিচায়ক। লোগো আপনার ব্যবসায়ের প্রতিকী উপস্থাপন।
লোগো একটি ব্যবসায়ের ব্রান্ড আইডেন্টিটি। খুব ছোট সাইজের একটি লোগোর মধ্যে বিশাল সাইজের ব্যবসায়ের সম্মান নির্ভর করে। সুন্দর ডিজাইনের একটি লোগো আপনার ব্যবসায়ের বিক্রি এবং সুনাম দুটোই বৃদ্ধি করতে সক্ষম। তাই কোম্পানি, সংস্থা কিংবা ব্যবসায়কে শক্তিশালী এবং ব্রান্ড আইডেন্টিটি দিতে হলে অবশ্যই একটি লোগো থাকা বাধ্যতামূলক।
লোগো কত প্রকার ও কি কি ??
সাধারণত ৭ প্রকারের লোগো রয়েছে। প্রত্যেক প্রকার লোগোরই ভিন্ন ভিন্ন মাত্রা ও সুবিধা রয়েছে।
১. ওয়ার্ড মার্ক
২. লেটার মার্ক
৩. এমব্লেম
৪. মাস্ককোটস
৫. অ্যাবস্ট্রাক্ট
৬. লোগো সিম্বল
৭. কম্বিনেশন মার্ক
এখন লোগো করা খুবই সহজ। অনেক ব্যবসায়ীক পেইজ আছে, যারা ৫০০-১০০০ টাকায় লোগোর কাজ করে দেয়।
০৩. প্রোফাইল ফটো:
সাধারণত প্রোফাইল ফটো এর রেঞ্জ পিসি বা ডেস্কটপের ক্ষেত্রে ১৮০*১৮০ পিক্সেল আর মোবাইল থেকে হলে ১৪০*১৪০ পিক্সেল। অর্থাৎ চৌকনা ছবি হলে, ফেইসবুক পেইজের গোল আকারে ভালো দেখাবে।
০৪. কাভার ফটো:
যো দিখতা, ভো বিকতা।
অনেক প্রচলিত একটা প্রবাদ।
দেখবেন মুদি দোকানে, গ্রাহকের গড় উচ্চতার চোখের লেভেলে লোভনীয় ও নিত্য ব্যবহার্য সামগ্রী রাখা হয়। চেইন শপে এই হাইটে ছাড়, ৯৯৯ টাকার অফার, কম্বো আইটেম রাখা হয়। শোরুমে ডিসপ্লেতে আই-ক্যাচি ও মূল্যবান পণ্য সেই লেভেল রাখা হয়। আপনার ব্যবসায়ীক পেইজে আই লেভেল হলো কাভার। যেখানে এসে, এক ঝলকে গ্রাহক স্ক্রলিং এর সিদ্ধান্ত নেবে।
তাই কাভার ফটোতে ছবি ব্যবহারে নীচের রুলস অনুসরণ করুন।
◼ আপনার ব্যবসায়ের সেরা পণ্য
◼ আপনার সেবার ধরণ
◼ চলমান অফার
◼ পণ্য তালিকার চুম্বক অংশের ছবি, নাম বা অফার।
◼ পণ্য স্লাইড, অফার স্লাইড, রিভিউ স্লাইড
আজ এই পর্যন্ত শেষ করলাম। আগামী লিখায় পেইজের অবশিষ্ট আলোচনা করবো ইনশাআল্লাহ।
ফেইস বুক পেইজ সেট আপ, লোগো,
ডোমেইন, হোষ্টিং ও ওয়েব সাইট সেটাপ নিয়ে যে কোনো জিজ্ঞাসা বা পরামর্শ প্রয়োজন হলে কমেন্টসে বা ম্যাসেজে দিলে, সর্বাত্মক সহযোগীতায় পাশে থাকবো।
May I simply say what a relief to find somebody who truly knows what they’re discussing on the internet.
You actually know how to bring a problem to light and make it important.
A lot more people have to check this out and understand this side of the story.
I was surprised that you’re not more popular since
you definitely have the gift.
Here is my webpage Royal CBD
This paragraph is in fact a fastidious one it assists new the web viewers, who are wishing in favor
of blogging.
I like what you guys tend to be up too. This sort of clever work and coverage!
Keep up the excellent works guys I’ve included you guys to
blogroll.
Thank you soooo much
Thanks on your marvelous posting! I definitely enjoyed reading it, you will
be a great author. I will be sure to bookmark your blog and may come back
in the foreseeable future. I want to encourage
that you continue your great job, have a nice day!
Thanks a lot, Plz be with us always
What’s up friends, its enormous article on the topic of tutoringand fully defined, keep it up all the time.
Thanks a lot for your appreciation. It will be always a charm to get comments like this ahead.
Do you mind if I quote a few of your posts as long as I provide credit and sources back to your blog? My website is in the
What other place may just I am getting that sort of data written in a particularly ideal strategy?
Please let me know if this okay with you.
infant books ought to have however many pictures as could be expected under the circumstances since children like to see pictures.
Hey! This is kind of off topic but I need some advice from an established blog. Is it difficult to set up your own blog?
very same niche as yours and my users would truly benefit from a lot of the information you present here.
inside the post, we need work out additional strategies in such manner, much appreciated
Hurrah! At last I got a blog from where Ibe capable of really get useful information concerning my study and knowledge.
I blog regularly and I truly thank you for your data. This incredible article has truly crested my advantage. I’m going to bookmark your site and continue to check for new insights concerning once each week. I selected in for your RSS channel as well.
I’m eager to uncover this page. I need to thank you for ones time only for this phenomenal read!! I certainly appreciated all aspects of it and I have you saved to fav to look at new data on your site.
I all the time emailed this weblog post page to all my contacts, because if
like to read it after that my links will too.
You ought to take part in a contest for one of the highest quality blogs on the web.
I will highly recommend this site!
What’s up Dear, are you really visiting this web site daily, if so after that you will without doubt take good knowledge.
Nice post. I learn something new and challenging on sites I stumbleupon every day.
It will always be interesting to read articles from other authors and practice something from their web sites.
Thanks a lot
I’m really impressed with your writing skills and also with the layout
on your blog. Is this a paid theme or did you customize it yourself?
Anyway keep up the excellent quality writing, it’s rare to see a great blog
like this one today.
Thanks for your feedback. Its a customize theme
I am curious to find out what blog system you have been utilizing?
I’m experiencing some minor security issues with my latest website and I would
like to find something more safeguarded. Do you have any recommendations?
Thanks for your feedback. I will let you know after discussing with my developer.
Have you ever thought about adding a little bit more than just
your articles? I mean, what you say is fundamental and everything.
But think about if you added some great images or videos to give your posts more, “pop”!
Your content is excellent but with pics and clips, this blog could certainly
be one of the very best in its field. Awesome blog!
Thanks for some other magnificent article. Where else may anybody get that kind of info in such
an ideal manner of writing? I have a presentation subsequent week, and I am
at the look for such information.
Hi, I desire to subscribe for this webpage to get newest updates, therefore where can i do it
please help out.
I am sure this article has touched all the internet visitors, its really really fastidious post on building up new blog.
Appreciating the time and energy you put into your website and detailed information you offer.
It’s awesome to come across a blog every once in a while that
isn’t the same old rehashed material. Excellent read!
I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.
This is very interesting, You’re a very skilled blogger.
I have joined your feed and look forward to seeking more of your great
post. Also, I’ve shared your web site in my social networks!
Hey There. I discovered your weblog using msn. That is
a very well written article. I’ll make sure to
bookmark it and come back to learn more of your useful info.
Thank you for the post. I’ll definitely comeback.
It’s remarkable to pay a quick visit this web page
and reading the views of all colleagues on the topic of this paragraph, while
I am also zealous of getting familiarity.
I was recommended this blog by my cousin. I’m not sure whether this post is written by him
as no one else know such detailed about my problem. You’re incredible!
Thanks!
I am genuinely glad to glance at this blog posts which includes
plenty of helpful facts, thanks for providing such information.
Hello, for all time i used to check website posts
here early in the daylight, as i like to learn more and more.
I’m not sure where you’re getting your information, but great topic.
I needs to spend some time learning more or understanding more.
Thanks for fantastic info I was looking for this information for my mission.
Hi there everyone, it’s my first visit at this site, and article is actually fruitful designed
for me, keep up posting these articles or reviews.
It’s very simple to find out any matter on net as compared
to books, as I found this piece of writing at this
web site.
Thanks in support of sharing such a nice idea,
piece of writing is nice, thats why i have read it
entirely
hello!,I like your writing very a lot! percentage we
communicate more about your article on AOL?
I need an expert in this house to resolve
my problem. May be that’s you! Having a look forward to look you.
Hi there, this weekend is pleasant for me, since this point in time i am reading this fantastic informative
post here at my residence.
Thanks for sharing your thoughts. I really appreciate your efforts
and I am waiting for your further post thank you once again.
Nice answers in return of this question with solid arguments and telling all regarding that.
Wonderful pictures, the shade and depth of the photos are breath-taking, they attract you in as though you are a part of the make-up.
It’s awesome in favor of me to have a web site, which is useful in favor of my knowledge. thanks admin
Thanks very valuable. Will certainly share site with my buddies.
Wow because this is excellent work! Congrats and keep it up.
What a material of un-ambiguity and preserveness of precious experience regarding unexpected feelings.
thnx for sharing your well put together internet site.
You’ve got the most impressive web sites.
If some one needs expert view concerning running a blog afterward i suggest him/her to pay a
quick visit this web site, Keep up the nice work.
Simply wish to say your article is as amazing. The clearness in your
post is just cool and i could assume you’re an expert on this subject.
Well with your permission let me to grab your RSS feed to keep up to date with forthcoming post.
Thanks a million and please carry on the rewarding work.
My brother recommended I might like this web site. He was entirely right.
This post actually made my day. You can not imagine simply how much time I had spent for this info!
Thanks!
Wonderful beat ! I wish to apprentice while you amend your website, how could
i subscribe for a blog site? The account aided me a acceptable deal.
I had been a little bit acquainted of this your broadcast provided bright clear concept
Peculiar article, just what I wanted to find.
Wow, wonderful blog structure! How long have you been running a blog for?
you make blogging look easy. The full glance of your site is fantastic, let alone the
content!
Hello there! I just wish to give you a big thumbs up for the great information you have right here on this post.
I’ll be coming back to your web site for more soon.
Write more, thats all I have to say. Literally, it seems
as though you relied on the video to make your point.
You definitely know what youre talking about, why
throw away your intelligence on just posting videos to your blog
when you could be giving us something informative to read?
Hi there! This post couldn’t be written any better!
Looking through this article reminds me of my previous roommate!
He constantly kept preaching about this.
I will forward this article to him. Pretty sure he’s going to
have a good read. I appreciate you for sharing!
I love it when folks come together and share opinions.
Great website, keep it up!
Hi! I’ve been following your website for a while
now and finally got the courage to go ahead
and give you a shout out from Porter Texas! Just wanted to mention keep up the good work!
It’s very trouble-free to find out any topic on web
as compared to textbooks, as I found this post at this site.
You need to be a part of a contest for one of the greatest websites on the net.
I’m going to recommend this web site!
Somebody necessarily assist to make significantly posts I might state.
This is the first time I frequented your website page and so far?
I surprised with the research you made to make this particular post incredible.
Fantastic process!
I just couldn’t go away your site prior to suggesting that I actually loved the standard information an individual supply for your visitors?
Is going to be again steadily to investigate cross-check new posts
What’s up, all is going perfectly here and ofcourse every one is sharing facts, that’s actually good, keep up writing.
Looking forward to your next post. Keep up the good work!
fantastic points altogether, you just gained a new reader.
What would you recommend in regards to your put up that you simply
made a few days ago? Any sure?
Howdy! Do you know if they make any plugins to safeguard against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?
You’ve made some good points there. I looked on the net
for more info about the issue and found most people will go along with your views on this site.
You’re so interesting! I don’t believe I’ve truly read anything
like this before. So good to discover someone with some original thoughts on this subject matter.
Seriously.. thank you for starting this up. This website is something that is needed on the web, someone with some originality!
Inspiring story there. What occurred after? Take care!
Hi mates, nice paragraph and good arguments commented here, I
am actually enjoying by these.